Since last year, there has been a surge in interest in AIGC, sparking explosive growth in discussions around AIGC and its applications. However, on the flip side of the trend, we see that practical applications are still few and far between, with most AIGC applications in industries still in the exploratory stage. Today, we will explore the application of AIGC in the clothing customization industry and the impact it may have on the garment sector.
Many capital institutions made the following predictions about AIGC in September 2022: text-based AI generation will enter its golden age in 2023, while image-based AI generation's golden age will arrive around 2025. 3D and video-based AI generation may still be in the drafting stage in 2023, potentially entering its golden age around 2030. Indeed, text and image AI generation are leading the way, and recently, the large model Sora for generating videos has also quietly emerged, undoubtedly having a profound impact on the clothing industry.
1. Increased Product Design Efficiency:
Designers and pattern makers are primary roles in clothing design. One is responsible for turning wild inspirations into sketches, and the other for turning sketches into samples. With the emergence of tools like Midjourney and Stable Diffusion, users can generate six design images within 5 seconds just by inputting prompts, which used to pose a significant career crisis for designers due to its speed and quantity, not to mention the stunning quality of the generated images. However, AIGC is merely a way to generate materials. The selection of input prompts, required elements, and which image to use all require human intervention. Designers can utilize AIGC to efficiently generate a large number of images that meet the prompt, reducing design costs and improving design accuracy and production efficiency.
2. Reduced Cost of Product Listing:
Behind the detailed pages of styles on e-commerce platforms are the efforts of dozens of people, involving hiring models, photographers, stylists, assistants, etc., plus preparing clothing, studio rental or outdoor shooting, photo selection, retouching, and image description, all of which are costly. Under the wave of AIGC, these personnel and costs can be omitted. By simply inputting keywords, "digital models" can be generated. Inputting keywords like "European female face shape, center-parted long hair, elegant temperament, clean makeup" can generate corresponding face shapes. Uploading a model's pose image can generate a model image corresponding to that pose. Entering background keywords like "surrealistic background, minimalist architectural style, vibrant scene, dreamy architectural space" can provide multiple background images corresponding to the style. The combination of digital humans and 3D clothing through AI is drastically reducing the dissemination cost of a style to an unimaginable level. Perhaps in the future, brands will be able to organize fashion shows and live streams with just a photo of a piece of clothing.
3. Simplifying and Streamlining Custom Clothing:
Consumers can directly design their own clothes through AIGC and then directly produce them through C2M. Products such as "Clothing Design + AIGC" have emerged in the design, pattern making, and marketing sectors. One such company is AIGCDTG, a clothing e-commerce company that integrates AIGC technology into its platform, allowing users to easily design patterns with AIGC, enhancing the fun and engagement of customizing clothing.
Users can directly input keywords through its clothing customization page, wait a few seconds, and generate design images, or they can use its built-in AI effects, currently including Anime (ideal for anime enthusiasts), Sketch (adding an artistic flair to your custom apparel), Pet (perfect for pet lovers seeking a playful touch), Celebrity (transform your look with this feature for a fun and glamorous twist), and Age (see how you'll look 20 years from now). This lowers the barrier for ordinary users to design their favorite clothes using AIGC. The platform also includes a "remove background" function for users to eliminate cluttered backgrounds from uploaded images, ensuring that the printed patterns on the clothes are accurate and appealing.
After placing an order, AIGCDTG uses DTG printing technology to customize the user's clothing patterns, and the product can be delivered to the user within as fast as 7 days. Various types of clothing, such as T-shirts, long sleeves, hoodies, sweatshirts, polo shirts, etc., support AIGC customization, with a low starting price and guaranteed quality.
In conclusion, the integration of AIGC technology into the clothing customization industry holds immense potential for revolutionizing the way garments are designed, produced, and marketed. From improving design efficiency to reducing production costs and simplifying the customization process for consumers, AIGC is poised to reshape the landscape of the fashion industry. As this technology continues to evolve and become more accessible, we can anticipate even greater innovations and opportunities in the realm of custom clothing. Embracing AIGC represents not only a step forward in efficiency and cost-effectiveness but also a leap into a future where personalized fashion is more accessible and engaging than ever before.
